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Yamaha to acquire boat tech company, Siren Marine

Siren Marine is a company that has developed smart boat technology by providing Connected Boat solutions.

Think of it as Google Home for your vessel. What this means for Yamaha is that they will be able to provide an even better experience for their customers by integrating the Siren Marine smart technology into Yamaha products. It will not only elevate the user experience; this technology will also give owners peace of mind.

The system allows users to monitor all their boat systems and receive critical alerts through their cell phones. Moreover, Yamaha owners will also be able to keep track of their watercraft by using an app connected to a service provider. This offers an extra layer of security in case someone attempts to steal your boat.

Acquiring Siren Marine will be a game changer for Yamaha as it will ensure that all future products are connected. The purchase of Siren Marine should be finalized before the end of the year and Siren Marine will fall under Yamaha Marine Systems Company.

YMUS U.S. Marine Business Unit, President Ben Speciale said:

“The full acquisition of Siren will allow us to truly integrate our products and deliver an even more exceptional experience for Yamaha customers. In short, we want to be sure that all future Yamaha products are connected because we know that is what our customers want – an integrated, connected boating experience, whether it is on an outboard-powered boat, a personal watercraft or a sport boat.”

Siren Marine CEO, Jeffrey Poole said:

“By joining the Yamaha team, we now have the ability and power to give customers the best Connected Boat experiences on the market. We look forward to our future as part of the Yamaha family. The products we develop together will deliver unmatched reliability coupled with integrated, innovative power systems propelling the marine industry into the future.”

Credit: Watercraft Journal


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