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MarineMax Expands Technology Investments Through New Wave Innovations

New Wave Innovations will partner with entrepreneurs, investing in and growing technology-related products and services in the leisure marine and yachting industries.

MarineMax, Inc. (NYSE: HZO), the world’s largest recreational boat and yacht retailer, today announced the formation of New Wave Innovations, a new business that will invest in and grow technology-related products and services. Boatyard, which was previously acquired and recently recognized as a top innovative company, and Boatzon will fall under this new entity.


MarineMax today announced that it has entered into a definitive agreement to acquire the remaining seventy-five percent interest in Boatzon, that it does not already own. The closing is expected in the Company’s fiscal second quarter ending March 31, 2023.


Boatzon is the first 100 percent online boat and marine retailer providing secure direct marketplace services. Since making its initial investment in Boatzon in December 2021, MarineMax has been partnering with the Boatzon team to grow product capabilities and expand service offerings, serving both customers and marine dealers. As the partnership and Boatzon business have grown, the two companies are now teaming up to accelerate growth opportunities. Boatzon will operate as an independent company managed by co-founders Bryan Lenett, Michael Muchnick, and their team.


Shawn Berg, EVP, Chief Digital Officer of MarineMax and New Wave Innovations President stated, “Aligning our passion for boating with entrepreneurship and technology growth opportunities will advance our Company’s strategic growth. We look forward to Bryan, Michael, and the entire Boatzon team joining the MarineMax family. The formation of New Wave Innovations is an incredible opportunity for MarineMax to partner with entrepreneurial technology companies seeking the resources and expertise to accelerate the growth of their businesses.”


W. Brett McGill, Chief Executive Officer and President of MarineMax, stated, “Innovation and technology have been at the forefront of our strategy to build an integrated company that is a leader in marine products, services, and experiences. We are excited about our ability to selectively invest in and grow businesses such as Boatyard and Boatzon. New Wave Innovations provides us with an exclusive technology growth engine to build on that success.”


Credit: Business Wire

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